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Do I Go ‘Niche’ Or Do I Get ‘Creative’ With My Business?

Posted: Mon Nov 16 2015
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Business owners across the globe continuously strategise in order to establish the most effective business models, that will help them to maximise ROI for the business operations. Delivering a world class product or service is one thing, but the challenge to get your offer and proposition right is just as important. For most business leaders, part of that challenge is to work out what is right or best for right now, because the demographics are usually a moving target.